{
  "name": "Atlanta Gym: 2023 County Industry Reference",
  "description": "2023 CBP employer establishments, employment and annual payroll for Fulton County + DeKalb County, NAICS 713940. No measured city profit margins or startup cost estimates.",
  "version": "2023 CBP / extraction 2026-10-09",
  "city": "Atlanta",
  "state": "Georgia",
  "industry": "gym",
  "reviewStatus": "published source rows checked; county reference",
  "coverage": "Fulton County + DeKalb County. Fulton and DeKalb counties are summed. Both include communities outside Atlanta; this is a two-county reference, not Atlanta city limits or the full metro area. Includes fitness and recreational sports centers, not just gyms or boutique studios; excludes separately classified independent trainers. Covers establishments with paid employees; nonemployer/sole-operator businesses without payroll are excluded. Chains are not filtered out. Published employment and payroll use disclosure protection; retain source flags. CBP provides no revenue, profit margins, commercial rents, startup budgets or prevailing hourly wages.",
  "dataCompiledAt": "2026-10-09",
  "sourcesVerifiedAt": "2026-10-09",
  "temporalCoverage": "2023",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "sourcePage": "https://hustlefin.com/benchmarks/gym/city/atlanta/",
  "metrics": [
    {
      "key": "13121_establishments",
      "label": "Fulton County employer establishments",
      "value": 224,
      "unit": "establishments",
      "sourceField": "est",
      "status": "published",
      "year": 2023,
      "geography": "Fulton County (FIPS 13121)",
      "sourceUrl": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
      "method": "Select cbp23co.txt rows with county FIPS 13121, 13089 and raw NAICS 713940; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12."
    },
    {
      "key": "13121_employment",
      "label": "Fulton County employment (week of March 12)",
      "value": 3664,
      "unit": "employees",
      "sourceField": "emp",
      "status": "published",
      "year": 2023,
      "geography": "Fulton County (FIPS 13121)",
      "sourceUrl": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
      "method": "Select cbp23co.txt rows with county FIPS 13121, 13089 and raw NAICS 713940; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12."
    },
    {
      "key": "13121_annual_payroll",
      "label": "Fulton County annual payroll",
      "value": 66926,
      "unit": "USD thousands",
      "sourceField": "ap",
      "status": "published",
      "year": 2023,
      "geography": "Fulton County (FIPS 13121)",
      "sourceUrl": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
      "method": "Select cbp23co.txt rows with county FIPS 13121, 13089 and raw NAICS 713940; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12."
    },
    {
      "key": "13089_establishments",
      "label": "DeKalb County employer establishments",
      "value": 98,
      "unit": "establishments",
      "sourceField": "est",
      "status": "published",
      "year": 2023,
      "geography": "DeKalb County (FIPS 13089)",
      "sourceUrl": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
      "method": "Select cbp23co.txt rows with county FIPS 13121, 13089 and raw NAICS 713940; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12."
    },
    {
      "key": "13089_employment",
      "label": "DeKalb County employment (week of March 12)",
      "value": 1712,
      "unit": "employees",
      "sourceField": "emp",
      "status": "published",
      "year": 2023,
      "geography": "DeKalb County (FIPS 13089)",
      "sourceUrl": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
      "method": "Select cbp23co.txt rows with county FIPS 13121, 13089 and raw NAICS 713940; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12."
    },
    {
      "key": "13089_annual_payroll",
      "label": "DeKalb County annual payroll",
      "value": 34731,
      "unit": "USD thousands",
      "sourceField": "ap",
      "status": "published",
      "year": 2023,
      "geography": "DeKalb County (FIPS 13089)",
      "sourceUrl": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
      "method": "Select cbp23co.txt rows with county FIPS 13121, 13089 and raw NAICS 713940; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12."
    }
  ],
  "reference": {
    "industry": "gym",
    "industryLabel": "Gym",
    "slug": "atlanta",
    "city": "Atlanta",
    "state": "Georgia",
    "naics": "713940",
    "naicsLabel": "Fitness and Recreational Sports Centers",
    "sourceNaics": "713940",
    "geography": "Fulton County + DeKalb County",
    "geographyNote": "Fulton and DeKalb counties are summed. Both include communities outside Atlanta; this is a two-county reference, not Atlanta city limits or the full metro area.",
    "counties": [
      {
        "fips": "13121",
        "name": "Fulton County",
        "establishments": 224,
        "employment": 3664,
        "annualPayrollThousands": 66926,
        "employmentFlag": "G",
        "payrollFlag": "G"
      },
      {
        "fips": "13089",
        "name": "DeKalb County",
        "establishments": 98,
        "employment": 1712,
        "annualPayrollThousands": 34731,
        "employmentFlag": "G",
        "payrollFlag": "G"
      }
    ],
    "establishments": 322,
    "year": 2023,
    "sourceUrl": "https://www.census.gov/data/datasets/2023/econ/cbp/2023-cbp.html",
    "sourceFile": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
    "retrievedAt": "2026-10-09",
    "sourceSha256": "e9539e96ceb91608ad44ab1cfc651d7c1ff9b88bddfe7a8ff64134ccde6e9603",
    "method": "Select cbp23co.txt rows with county FIPS 13121, 13089 and raw NAICS 713940; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12.",
    "limitations": "Includes fitness and recreational sports centers, not just gyms or boutique studios; excludes separately classified independent trainers. Covers establishments with paid employees; nonemployer/sole-operator businesses without payroll are excluded. Chains are not filtered out. Published employment and payroll use disclosure protection; retain source flags. CBP provides no revenue, profit margins, commercial rents, startup budgets or prevailing hourly wages.",
    "wage": null
  },
  "unavailableMetrics": [
    "measured city gross/net margin",
    "typical city revenue",
    "market rent",
    "startup cost distribution",
    "unverified local wage/tax/fee figures"
  ],
  "sources": [
    {
      "label": "U.S. Census Bureau — 2023 CBP release",
      "url": "https://www.census.gov/data/datasets/2023/econ/cbp/2023-cbp.html",
      "note": "Published June 26, 2025. This is 2023 data, not 2026 observations."
    },
    {
      "label": "2023 county source file (cbp23co.zip)",
      "url": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
      "note": "Select cbp23co.txt rows with county FIPS 13121, 13089 and raw NAICS 713940; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12."
    },
    {
      "label": "CBP county record layout",
      "url": "https://www2.census.gov/programs-surveys/cbp/technical-documentation/records-layouts/2020_record_layouts/county-layout-2020.txt",
      "note": "Field definitions and disclosure flags."
    },
    {
      "label": "CBP methodology",
      "url": "https://www.census.gov/programs-surveys/cbp/technical-documentation/methodology.html",
      "note": "Employer coverage and disclosure protection."
    }
  ]
}