{
  "name": "New Orleans Gym: 2023 County Industry Reference",
  "description": "2023 CBP employer establishments, employment and annual payroll for Orleans Parish, NAICS 713940. No measured city profit margins or startup cost estimates.",
  "version": "2023 CBP / extraction 2026-10-09",
  "city": "New Orleans",
  "state": "Louisiana",
  "industry": "gym",
  "reviewStatus": "published source rows checked; county reference",
  "coverage": "Orleans Parish. Orleans Parish is the New Orleans reference. It excludes Jefferson Parish and the wider New Orleans metro area. Includes fitness and recreational sports centers, not just gyms or boutique studios; excludes separately classified independent trainers. Covers establishments with paid employees; nonemployer/sole-operator businesses without payroll are excluded. Chains are not filtered out. Published employment and payroll use disclosure protection; retain source flags. CBP provides no revenue, profit margins, commercial rents, startup budgets or prevailing hourly wages.",
  "dataCompiledAt": "2026-10-09",
  "sourcesVerifiedAt": "2026-10-09",
  "temporalCoverage": "2023",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "sourcePage": "https://hustlefin.com/benchmarks/gym/city/new-orleans/",
  "metrics": [
    {
      "key": "22071_establishments",
      "label": "Orleans Parish employer establishments",
      "value": 47,
      "unit": "establishments",
      "sourceField": "est",
      "status": "published",
      "year": 2023,
      "geography": "Orleans Parish (FIPS 22071)",
      "sourceUrl": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
      "method": "Select cbp23co.txt rows with county FIPS 22071 and raw NAICS 713940; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12."
    },
    {
      "key": "22071_employment",
      "label": "Orleans Parish employment (week of March 12)",
      "value": 369,
      "unit": "employees",
      "sourceField": "emp",
      "status": "published",
      "year": 2023,
      "geography": "Orleans Parish (FIPS 22071)",
      "sourceUrl": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
      "method": "Select cbp23co.txt rows with county FIPS 22071 and raw NAICS 713940; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12."
    },
    {
      "key": "22071_annual_payroll",
      "label": "Orleans Parish annual payroll",
      "value": 7470,
      "unit": "USD thousands",
      "sourceField": "ap",
      "status": "published",
      "year": 2023,
      "geography": "Orleans Parish (FIPS 22071)",
      "sourceUrl": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
      "method": "Select cbp23co.txt rows with county FIPS 22071 and raw NAICS 713940; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12."
    }
  ],
  "reference": {
    "industry": "gym",
    "industryLabel": "Gym",
    "slug": "new-orleans",
    "city": "New Orleans",
    "state": "Louisiana",
    "naics": "713940",
    "naicsLabel": "Fitness and Recreational Sports Centers",
    "sourceNaics": "713940",
    "geography": "Orleans Parish",
    "geographyNote": "Orleans Parish is the New Orleans reference. It excludes Jefferson Parish and the wider New Orleans metro area.",
    "counties": [
      {
        "fips": "22071",
        "name": "Orleans Parish",
        "establishments": 47,
        "employment": 369,
        "annualPayrollThousands": 7470,
        "employmentFlag": "H",
        "payrollFlag": "G"
      }
    ],
    "establishments": 47,
    "year": 2023,
    "sourceUrl": "https://www.census.gov/data/datasets/2023/econ/cbp/2023-cbp.html",
    "sourceFile": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
    "retrievedAt": "2026-10-09",
    "sourceSha256": "e9539e96ceb91608ad44ab1cfc651d7c1ff9b88bddfe7a8ff64134ccde6e9603",
    "method": "Select cbp23co.txt rows with county FIPS 22071 and raw NAICS 713940; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12.",
    "limitations": "Includes fitness and recreational sports centers, not just gyms or boutique studios; excludes separately classified independent trainers. Covers establishments with paid employees; nonemployer/sole-operator businesses without payroll are excluded. Chains are not filtered out. Published employment and payroll use disclosure protection; retain source flags. CBP provides no revenue, profit margins, commercial rents, startup budgets or prevailing hourly wages.",
    "wage": null
  },
  "unavailableMetrics": [
    "measured city gross/net margin",
    "typical city revenue",
    "market rent",
    "startup cost distribution",
    "unverified local wage/tax/fee figures"
  ],
  "sources": [
    {
      "label": "U.S. Census Bureau — 2023 CBP release",
      "url": "https://www.census.gov/data/datasets/2023/econ/cbp/2023-cbp.html",
      "note": "Published June 26, 2025. This is 2023 data, not 2026 observations."
    },
    {
      "label": "2023 county source file (cbp23co.zip)",
      "url": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
      "note": "Select cbp23co.txt rows with county FIPS 22071 and raw NAICS 713940; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12."
    },
    {
      "label": "CBP county record layout",
      "url": "https://www2.census.gov/programs-surveys/cbp/technical-documentation/records-layouts/2020_record_layouts/county-layout-2020.txt",
      "note": "Field definitions and disclosure flags."
    },
    {
      "label": "CBP methodology",
      "url": "https://www.census.gov/programs-surveys/cbp/technical-documentation/methodology.html",
      "note": "Employer coverage and disclosure protection."
    }
  ]
}