{
  "name": "San Diego Restaurant: 2023 County Industry Reference",
  "description": "2023 CBP employer establishments, employment and annual payroll for San Diego County, NAICS 7225. No measured city profit margins or startup cost estimates.",
  "version": "2023 CBP / extraction 2026-10-09",
  "city": "San Diego",
  "state": "California",
  "industry": "restaurant",
  "reviewStatus": "published source rows checked; county reference",
  "coverage": "San Diego County. San Diego County includes the city, other municipalities and unincorporated areas; the count is not limited to the City of San Diego. Includes restaurant/eating-place employer locations, including chains; excludes drinking places and special food services outside NAICS 7225. Covers establishments with paid employees; nonemployer/sole-operator businesses without payroll are excluded. Chains are not filtered out. Published employment and payroll use disclosure protection; retain source flags. CBP provides no revenue, profit margins, commercial rents, startup budgets or prevailing hourly wages.",
  "dataCompiledAt": "2026-10-09",
  "sourcesVerifiedAt": "2026-10-09",
  "temporalCoverage": "2023",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "sourcePage": "https://hustlefin.com/benchmarks/restaurant/city/san-diego/",
  "metrics": [
    {
      "key": "06073_establishments",
      "label": "San Diego County employer establishments",
      "value": 6900,
      "unit": "establishments",
      "sourceField": "est",
      "status": "published",
      "year": 2023,
      "geography": "San Diego County (FIPS 06073)",
      "sourceUrl": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
      "method": "Select cbp23co.txt rows with county FIPS 06073 and raw NAICS 7225//; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12."
    },
    {
      "key": "06073_employment",
      "label": "San Diego County employment (week of March 12)",
      "value": 133685,
      "unit": "employees",
      "sourceField": "emp",
      "status": "published",
      "year": 2023,
      "geography": "San Diego County (FIPS 06073)",
      "sourceUrl": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
      "method": "Select cbp23co.txt rows with county FIPS 06073 and raw NAICS 7225//; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12."
    },
    {
      "key": "06073_annual_payroll",
      "label": "San Diego County annual payroll",
      "value": 3853629,
      "unit": "USD thousands",
      "sourceField": "ap",
      "status": "published",
      "year": 2023,
      "geography": "San Diego County (FIPS 06073)",
      "sourceUrl": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
      "method": "Select cbp23co.txt rows with county FIPS 06073 and raw NAICS 7225//; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12."
    }
  ],
  "reference": {
    "industry": "restaurant",
    "industryLabel": "Restaurant",
    "slug": "san-diego",
    "city": "San Diego",
    "state": "California",
    "naics": "7225",
    "naicsLabel": "Restaurants and Other Eating Places",
    "sourceNaics": "7225//",
    "geography": "San Diego County",
    "geographyNote": "San Diego County includes the city, other municipalities and unincorporated areas; the count is not limited to the City of San Diego.",
    "counties": [
      {
        "fips": "06073",
        "name": "San Diego County",
        "establishments": 6900,
        "employment": 133685,
        "annualPayrollThousands": 3853629,
        "employmentFlag": "G",
        "payrollFlag": "G"
      }
    ],
    "establishments": 6900,
    "year": 2023,
    "sourceUrl": "https://www.census.gov/data/datasets/2023/econ/cbp/2023-cbp.html",
    "sourceFile": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
    "retrievedAt": "2026-10-09",
    "sourceSha256": "e9539e96ceb91608ad44ab1cfc651d7c1ff9b88bddfe7a8ff64134ccde6e9603",
    "method": "Select cbp23co.txt rows with county FIPS 06073 and raw NAICS 7225//; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12.",
    "limitations": "Includes restaurant/eating-place employer locations, including chains; excludes drinking places and special food services outside NAICS 7225. Covers establishments with paid employees; nonemployer/sole-operator businesses without payroll are excluded. Chains are not filtered out. Published employment and payroll use disclosure protection; retain source flags. CBP provides no revenue, profit margins, commercial rents, startup budgets or prevailing hourly wages.",
    "wage": null
  },
  "unavailableMetrics": [
    "measured city gross/net margin",
    "typical city revenue",
    "market rent",
    "startup cost distribution",
    "unverified local wage/tax/fee figures"
  ],
  "sources": [
    {
      "label": "U.S. Census Bureau — 2023 CBP release",
      "url": "https://www.census.gov/data/datasets/2023/econ/cbp/2023-cbp.html",
      "note": "Published June 26, 2025. This is 2023 data, not 2026 observations."
    },
    {
      "label": "2023 county source file (cbp23co.zip)",
      "url": "https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23co.zip",
      "note": "Select cbp23co.txt rows with county FIPS 06073 and raw NAICS 7225//; retain published est, emp, ap and noise flags. Sum est only across the listed, disjoint counties; do not sum industry parent and child rows. Annual payroll ap is in thousands of dollars; emp refers to the week of March 12."
    },
    {
      "label": "CBP county record layout",
      "url": "https://www2.census.gov/programs-surveys/cbp/technical-documentation/records-layouts/2020_record_layouts/county-layout-2020.txt",
      "note": "Field definitions and disclosure flags."
    },
    {
      "label": "CBP methodology",
      "url": "https://www.census.gov/programs-surveys/cbp/technical-documentation/methodology.html",
      "note": "Employer coverage and disclosure protection."
    }
  ]
}