Product Pricing Calculator
Calculate the suggested selling price including product cost, shipping, platform fees, and target profit. Free pricing calculator for online sellers and marketplace merchants.
Inputs
Enter the minimum numbers needed to get a result.
Formula and example
Suggested price = (Product cost + Shipping + Target profit) / (1 - Platform fee %)
If your product costs $30, shipping is $5, the platform charges 12% fee, and you want $15 profit, the suggested price is $56.82 per unit.
Methodology & assumptions
Last updated: 2026-06-12Calculation method
Calculates the selling price needed to cover product cost, shipping, platform fees (as a percentage of the final price), and a target profit. Uses the formula Price = (Cost + Shipping + Profit) / (1 - Fee%).
Data sources
Uses the numbers you enter and standard small-business finance formulas. Benchmark comparisons use HustleFin industry benchmark pages where available.
Limitations
Assumes a single platform fee applied to the final price. Does not include advertising costs, returns, variable shipping rates, or fixed per-transaction fees like $0.30. Actual costs may be higher.
Input definitions
- Product cost: Wholesale or manufacturing cost per unit.
- Platform fee: Marketplace commission as a percentage of selling price.
- Shipping cost: Average shipping cost per unit to the customer.
- Target profit per unit: Desired profit after all costs and fees.
Frequently asked questions
How do platform fees affect my pricing?+
Platform fees are charged as a percentage of the selling price, so you must account for them in your price calculation. A 12% fee on a $56.82 sale costs $6.82, which must be covered in the price.
What is the difference between suggested price and break-even price?+
The suggested price includes your target profit. The break-even price is the minimum price at which you cover all costs and fees without making a profit or loss.
Should I include advertising costs in this calculator?+
This calculator focuses on direct transaction costs. Add your per-unit advertising spend to the product cost field if you want to account for marketing in your pricing.
Related guides
Go deeper with in-depth guides on the concepts behind this calculator.
Continue the workflow
Estimate margin, convert margin to markup, then check the sales volume needed to break even.